What are the best keyword research tools?

If you're a digital marketer or an SEO specialist, you know the importance of keyword research and using the right tools. After all, identifying the right keywords can offer critical insights into your target audience and help you devise an effective SEO strategy. With all the keyword research tools out there, however, it can be difficult to decide which one is right for you. Here we list down the best keyword research tools to help make your decision easier.

Moz Pro: Moz Pro is a comprehensive suite of SEO tools offering features spanning keyword research and performance tracking. It comes with powerful features such as Keyword Explorer that allows users to explore relevant content ideas with up-to-date search results and competitive analysis insights. It also offers detailed keyword sorting by SERP ranking or CPC along with organic CTR data for organic clicks and cost-per-click information for paid searches.

SEMrush: SEMrush is a well-known keyword research tool offering a wide range of features from monitoring rankings to conducting regular website audits. With its proprietary Keyword Magic Tool, users can quickly determine popular keywords based on seed words or phrases for their topics. It also provides results about monthly search volumes, cost per click estimates, and competition estimates sorted by difficulty level so that SEOs can easily select the most suitable keywords for their campaigns. Additionally, it has built in competitor tracking capabilities so that users can monitor how their competition is performing on specific keywords as well as organic search traffic patterns over time.

Ahrefs: Ahrefs is a powerful platform offering features like link analysis to ensure user sites' visibility in Google's SERPs as well as its Site Explorer feature providing detaile overviews of targeted domains' link profiles. Its Keywords Explorer feature allows users to find high-ranking keyword suggestions filtered by monthly web traffic and difficulty metrics catering to different types of searches – such as question phrases or product names – for deeper insights about any given topic. Additionally, it provides an in-depth look into competitors' queries upon request after analyzing 5 million URLs per month including watching other players' activities with new competitor tracking tools .

Google Search Console: Google Search Console (GSC) is Google's own free tool used for monitoring search engine optimization performance on any website indexed by Google (incluiding competitors). The Performance Report found within GSC helps users determine which terms audiences are using and which ones are gaining traction month over month so that content or tactics can be adjusted accordingly . In addition , GSC also provides website performance data including clicks on particular queries, average Click Through Rate (CTR), average Position ,and number of impressions so users can traci progress throughout their campaigns .